OFF DUTY was created with a simple mission: to empower women to feel good, look good, and perform at their best — on their own terms.

Founded by Lottie, OFF DUTY is rooted in the belief that high performance doesn’t have to come at the expense of style. You shouldn’t have to choose between feeling strong and looking good — you deserve both.

While the running space has traditionally been dominated by men, there has been a clear gap when it comes to spaces designed specifically for women — spaces that feel welcoming, empowering, and community-driven. OFF DUTY was created to change that.

Built primarily for runners, OFF DUTY embraces the idea that “high performance” can mean whatever you want it to. Whether you're chasing a new PB, moving your body for confidence, or simply showing up for yourself, OFF DUTY is here to support you in every version of that journey.

At the heart of the brand is community. Through OFF DUTY Run Club, we’ve brought women together in ways that go far beyond fitness — from intimate runs of 20, to large-scale events with over 400 attendees. Along the way, we’ve partnered with leading brands such as GAIL’s and Honest Greens, creating experiences that blend movement, connection, and lifestyle.

OFF DUTY is more than just activewear — it’s a mindset.

It’s about showing up for yourself, pushing your limits, and feeling confident while doing it.

Because when you feel good and look good, there’s nothing you can’t do.